How to Make Word of Mouth Marketing Work For You
I do not know about you but word of mouth endorsements carry a lot of weight with me. I often will try a mechanic, housekeeper, or painter because one of my friends or family were thrilled with their service. Word of mouth marketing differs from all of the rest because it is dependent on people voluntarily recommending you to someone else. You really have no direct control over it. The only way... [Read more]
Email Only Takes You So Far
Email is a great tool. I use it with my active clients and partners and it saves time and money. When working with prospects email will only take you so far. Email and automated campaigns can be a big part of your marketing, but they can not be your entire strategy. If you really want to wow your prospects and convert them into clients you need to stand out form the crowd. Unfortunately, prospects... [Read more]
Whats in it for me?
The key to having a successful marketing strategy is to always remember that your prospect is evaluating your message with one simple question: WHAT’S IN IT FOR ME? It is human nature that we are all interested in how we will benefit. I know anytime I am in a sales situation I ask myself what’s in it for me? Your clients and prospects are doing the same thing. You need to tell them how... [Read more]
No Pain No Gain
If you want to motivate people you need to help them see the pain of the situation they are in or could be in and how you can solve their problem. You should ask “fear” questions as part of your sales process. Here are some examples: “What is your biggest concern about moving to a new home?” “What are your fears about listing your home?” “What are... [Read more]
Social Media-No Longer Optional
I am sure you have heard all of the “experts” saying you need a social media strategy. I am sure that many people have procrastinated and not started to use social media in their business. You may think it is a passing fad, is too much work, or will not make much difference. In a recent study, 67% of consumers who follow businesses on Twitter said they are more likely to purchase... [Read more]
